Instagram  is officially rolling out ‘Reels’ in India

Instagram is officially rolling out ‘Reels’ in India

Reels is a feature that allows users to create short-form videos (up to 15 seconds long) set to music or other audio, to a “broad” user base.

The Facebook -owned service first began testing Reels, which has been widely referred to as “TikTok clone”, in select markets late last year. Videos make up over a third of all posts in India. And in general, about 45% of all videos posted on Instagram are of 15 seconds or shorter. This is in response to India banning the Chinese TikTok app.

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